Mercury
06-02-2010, 04:50 PM
June 2, 2010
To: All Ford and Lincoln Mercury Dealers
Subject: A MESSAGE FROM MARK FIELDS: FORD TO EXPAND LINCOLN LINEUP AND BRAND EMPHASIS
Today marks another important milestone in our company's transformation as we solidify plans to further grow our Ford brand while accelerating Lincoln.
As noted in the attached press release, today we are announcing plans to introduce seven new or significantly upgraded Lincoln vehicles in the next four years, including our first-ever C-segment vehicle.
We also are announcing that we will end production of Mercury vehicles in the fourth quarter of this year. While Mercury served us well in the past, it now is time to fully devote our resources and attention to growing Lincoln – just as we have been doing so successfully with the Ford brand.
We are meeting today with members of the Dealer Council, the news media and other key stakeholders to ensure everyone understands our plan. Please take a moment to familiarize yourself with details of today's announcement. Additional information is also available FMCDealer.com, as well as @Ford Online.
Thank you for your continued support.
Mark Fields
To: All Ford and Lincoln Mercury Dealers
Subject: A MESSAGE FROM MARK FIELDS: FORD TO EXPAND LINCOLN LINEUP AND BRAND EMPHASIS
Today marks another important milestone in our company's transformation as we solidify plans to further grow our Ford brand while accelerating Lincoln.
As noted in the attached press release, today we are announcing plans to introduce seven new or significantly upgraded Lincoln vehicles in the next four years, including our first-ever C-segment vehicle.
We also are announcing that we will end production of Mercury vehicles in the fourth quarter of this year. While Mercury served us well in the past, it now is time to fully devote our resources and attention to growing Lincoln – just as we have been doing so successfully with the Ford brand.
We are meeting today with members of the Dealer Council, the news media and other key stakeholders to ensure everyone understands our plan. Please take a moment to familiarize yourself with details of today's announcement. Additional information is also available FMCDealer.com, as well as @Ford Online.
Thank you for your continued support.
Mark Fields