Dudebro Nation

Full Version: World Cup TV: Many Viewers, No Profits
You're currently viewing a stripped down version of our content. View the full version with proper formatting.
ESPN, ABC, and Univision won't cover their costs of buying tournament rights in the U.S. That's fine with them

By Sommer Saadi

More than 24.3 million soccer fans in the U.S. tuned in on July 11 to watch Spain defeat the Netherlands in the championship game of the World Cup, setting a U.S. record for a soccer match. One might think that an event that can pull in that many eyeballs would mint gold for TV networks. Not quite.

Despite soccer's growing popularity in the U.S., the networks that paid for the rights to air the matches stateside did not realize a profit on their investment—at least, not a tangible one. ABC and ESPN, both of which are owned by Walt Disney (DIS), and the Spanish-language broadcaster Univision Communications paid a combined $425 million for rights that include this year's championship as well as the 2014 World Cup. Executives at ESPN and Univision wouldn't say exactly what their World Cup ad revenues were, but in interviews they acknowledged that they did not realize an immediate return on their investment in the rights. "Broadcasters never make up the cost of the Cup," says Ezechiel Abatan, a senior sports researcher at Sportcal, a London-based sports business-intelligence company. "But they buy the rights to build up their image, to become known as the soccer channel."

Media executives maintain there are still good reasons to spend the money. "Broadcasting the World Cup allows us to attract viewers who are really tuned into the sport," says Joe Uva, president and chief executive of Univision. "The benefit is we get to keep those viewers after the Cup is over." ESPN, the network that bills itself as the worldwide leader in sports, says that passing up the World Cup is just not an option. In a July 8 conference call with reporters, Scott Guglielmino, senior vice-president for ESPN Programming, said: "For us, as we continue to grow our business, being involved with marquee events of that level is absolutely valuable."

One obstacle networks face in recouping their investment is that soccer is not the most ad-friendly of sports. The two 45-minute periods of each match go mostly uninterrupted, limiting natural ad breaks to immediately before and after the match and at halftime. (Some networks have experimented with on-screen ads as well.) Those add up to around 25 minutes of ad time. By comparison, there are about 45 minutes of ads during the National Football League's much longer Super Bowl games.

Marketers are also reluctant to buy spots too far ahead of the World Cup matches, because a steep drop-off in viewership occurs when a national team gets eliminated from the tournament. In the U.S., more than 19 million viewers tuned in on June 26 to watch the decisive U.S.-Ghana match, according to Nielsen. The very next day, U.S. viewership for the Argentina vs. Mexico game dropped more than 20 percent, and for the Germany vs. England game the reported audience was less than half.

The real winner in this game is FIFA. Soccer's governing body took in $1.9 billion from the sale of World Cup TV rights to rights-holders worldwide, from CBC in Canada to Sky Deutschland in Germany—a nearly 60 percent increase over the previous quadrennial tournament. "In every market you have broadcasting companies willing to give up an arm and a leg to have these rights," says Sportcal's Abatan. "FIFA can play these bids off one another, pushing up the price tag and again making it more difficult to turn a profit on broadcasting the tournament." The Zurich-based FIFA also collects revenues from official sponsors, which this time around included Adidas (ADS:GR), Coca-Cola (KO), Sony (SNE), and Visa (V). As part of their contracts, those companies are entitled to purchase ad spots on broadcasts seen all over the world.

So what do ESPN and Univision gain from airing the World Cup? Brand cachet, for one thing. Audiences learn to associate the stations with soccer, which can pay off in access to players and coaches for interviews, explains Abatan. Plus, a station that has the rights to the 2010 Cup is more likely to win the bidding for future tournaments.

Over time, networks may also gain viewers for other, more profitable soccer coverage or their other programming. Building on the World Cup momentum, Univision is now the exclusive U.S. home of the Mexican national soccer team, with rights to all its qualifying matches for the 2014 FIFA World Cup. Strong viewership numbers are expected for future matches involving the Mexican team, based on its performance in this year's tournament. The Argentina vs. Mexico match pulled in nearly 10 million U.S. viewers, the largest audience in the history of Univision. "The Hispanic community in the U.S. is almost a country within a country," says Univision's Uva. "It is a community of active soccer enthusiasts that continues to grow not just in numbers but [also] in spending power."

Saadi is an intern for Bloomberg Businessweek in New York.
Jdubb and 5 other people were the only ones watching. :roflmao:
Can I get a summary of that article from someone?
Words. Words. Words.

I actually read the entire thing, I normally don't when you guys post long shit.

whatever though.
Joe In PA Wrote:Jdubb and 5 other people were the only ones watching. :roflmao:
don't forget us that are international :poke:
Brampton Wrote:don't forget us that are international :poke:

You aren't international. You are Canadian. That's like North Minnesota.
[Image: twighlight-soccer.jpg]
Here is the link you need to visit: Office.com/setup office it the store of office gadgets to make your working smooth and effective.visit: www. Office.com/setup to downloaded in your PC with the savvy help. office setup is the best programming which is broadly utilized in globe . Office.com/setup It is a shocking association that causes you release your best contemplations, complete things, and stay related on the go. Office.com/setup for more subtleties visit: today. Office.com/setup office it the heap of office mechanical assemblies to make your working smooth and effective.Get it downloaded in your PC with the speedy assistance visit here for more nuances. Office.com/setup Try which is incredibly simple to exhibit, download and recover. www.Office.com/setup Use of it is in addition principal and the client can get capacity with the utilization of it enough. Online Support&help elective is in like way open in all application which gives a moment rule. Office.com/setup office it the heap of office devices to make your working smooth and effective.visit: setup to downloaded in your PC with the savvy help.

McAfee Total Protection provides Windows, Mac and mobile virus protection, mcafee.com/activate spam filtering capabilities, the ability to securely encrypt sensitive files and much, much more. mcafee.com/activate Connect five or ten devices and protect what. McAfee Antivirus Plus includes a mcafee.com/activate variety of tools that can optimize your PC’s performance, keep it clean of cookies and temporary files and even pause annoying autoplay videos so you can enjoy a smoother experience on your PC. mcafee.com/activate Software activation code along with download instructions will be delivered in an e-mail. This code only works in.

Norton Security Premium gives all what Norton Security does, in addition to it backs up the individual records, norton.com.setup photographs, recordings and different recollections on your PC.Norton Security gives you the best of Norton for the numerous ways you interface. norton.com.setup With a solitary basic setup, you get complete insurance that is made to verify your preferred gadgets—PCs, Macs®, cell phones and tablets—so you can be sheltered in any case and any place you associate. norton.com.setup Norton security software is used broadly and it provides tha simplest ways to useand it is the most effective protection for yur pc's and computers. Install it in your PC's and stay free from viruses.Do visit for more details. All you have to do is to activate your Amazon Prime Video on Amazon.com/redeem using the activation code you retrieve ...amazon Payment Products. amazon.com/mytv Amazon Rewards Visa Signature Cards; Amazon.com Store Card; Amazon Business Card; Amazon Business Line of Credit; Shop with Points;

Webroot safe is one of the best antivirus software which provides security from malware and threats. webroot.com/safe offers full security for your personal information and banking details webroot.com/safe is the cheapest antivirus software. Webroot product key is an alpha-numeric code of 20 digits, that can help users to trigger their webroot antivirus program.Get protection after downloading, installing and activating with key code through webroot.com/safe if you buy the product online then you will receive the Keycode on your registered email i'd that you have provided during purchase.Click webroot.com/safe to open Webroot safe Console. Webroot AntiVirus keeps watch on obscure projects until its cerebrum in the cloud goes to a judgment. webroot.com/safe The small nearby program clears out the assailant and turns around its activities. It's an exceptionally unordinary framework, however testing demonstrates that it carries out the responsibility, and does it well.

If your computer does not have the CD-ROM drive or you do not have the Setup CD, follow the steps given below. Visit Canon.com/ijsetup Click Set Up. Either type in the model name of your printer, Canon.com/ijsetup or click the first two letters shown under First Letters.Canon printer that can be downloaded via Canon Printer Setup page is the best wireless printer that you can connect to your device and print data smoothly. Canon ijsetup CD is not the well-suited technique to use Canon IJ Scan Utility Windows 10 setup installation for longer. One can also install from anther origin if your device is having issues in the online installation or any other. Roku gives the least complex approach to stream excitement to your TV. Roku Account With a large number of accessible channels visit Roku.com/link here for more subtleties.Roku provides the simplest way to stream entertainment to your TV. Roku.com/link With thousands of available channels visit here for more details. Roku is a streaming device that helps you watch thousands of paid & free video content on your TV screen via . Roku.com/link Download the setup from and enter roku activation code.

Hulu Plus on your gadget, either utilize the on-screen console to enter your Hulu sign in data or go tohulu.com/activate and enter the gadget initiation code. Both of these strategies will enable you to utilize Hulu on any Hulu-upheld gadget. www.hulu.com/activate To activate Hulu Plus on your gadget, either utilize the on-screen console to enter your Hulu sign in data or go to hulu.com/activate and enter the gadget initiation code. Both of these strategies will enable you to utilize Hulu on any Hulu-upheld gadget. hulu.com/activate Would you like to set up hulu antivirus in your PC?... at that point click here for more subtleties.

AVG Antivirus can be installed fairly easily and can be installed by visiting avg.com/retail It facilitates the custom scanning method used by the system, along with real-time security. Avg is a well- known name in the field of virus protection. avg.com/retail The reason for which this name is common among all end users is its free antivirus and malware protection.It not only sounds avg.com/retail free but it provides a lot more with no money. It scans for virus and malware. AVG is a known name among the users for providing the best security features against any malware. It provides online security, web security, offline security, family security and many other features to its users. www.avg.com/retail For AVG Activate, Download & complete installation online to get rid of harmful viruses.

Disney, one among the popular channel is now available on your streaming media players. Disneynow.com/activate The channel provides you access to Disney shows like Jessie, Phineas, Maddie, Austin and a few more at Disneynow.com/activate. Disney Now is compatible with multiple devices including Android, iOS, Kindle, Roku, and Apple TV. Disneynow.com/activate You can also watch online using a supported web browser like Chrome, Firefox, or Brave. Disneynow.com/activate - Disney Now has got some great popular shows on it which makes it one of the most trending streaming networks nowadays.

Here’s How to Use DisneyPlus.com/Begin with your Disney+ Account Disney Plus is one of the most popular streaming services in the world right now. DisneyPlus.com/Begin With the entire catalogue of Disney classics available, plus new favorites like Hamilton and exclusives like Muppets Now, it’s not hard to see why. DisneyPlus.com/Begin  offers a collection of world favorite movies, if you DisneyPlus.com/Begin visit the Disney Plus Begin website you will see top movie favorites. Disney has global distribution agreements with apple google Microsoft, Roku, Sony, DisneyPlus.com/Begin Amazon, Samsung, and LG Having distribution agreements with these popular manufacturers of mobile media devices and smart TV's allows users to connect with DisneyPlus.com/Begin in a variety of way.

Xfinity is a platform which will keep you entertained and offers HD content at a very exciting price. Xfinity.com/authorize Here you can stream any content online.Xfinity. Let's activate your device. Xfinity.com/authorize Enter your activation code: Access on Roku and smart TV's will be available once your Xfinity products have been set up in your home. Go to activate.turbotax.com to sign in or create an account, and then enter your activation code (even if you've already started your taxes for tax year 2020, you'll still need to activate the code). Select Continue and then select your state. Steps to be followed: · Open the web browser on your lp or Desktop. Americanexpress.com/confirmcard Visit for the official website of AmericanExpress/CreditCard or click on the official website.Shop your local Walmart store online anytime, anywhere. You can even use the Walmart online shopping app and start shopping now. Then, choose a convenient pickup or delivery time. We'll do the shopping and experts will pick the best quality items, or your money back.

TinyTask is a utility software created by Vista Software. It's incredibly helpful, and what's better is that it's completely free! tinytask It allows users quick and easy access to automating playback and recording. Prior to investing in a managed portfolio, Etrade login E*TRADE Capital Management will obtain important information about your financial situation and risk tolerances and provide you with a detailed investment proposal, Etrade login investment advisory agreement, and wrap fee programs brochure. Epson Printer Drivers is the link between your Computer and the award-winning Epson Printers. It enables your Computer to command and control these robust printing machines. To download Brother printer drivers, you can download it at the official brother printer site that is Brother Printer Drivers visit here.

HGTV is an American TV station, along with the complete type is Home and Garden Television. Watch.hgtv.com/activate It flows contents mainly associated with appliances, modular kitchen, and garden materials. Not having enough cash in your PAYPAL.COM/LOGIN balance can lead to late payments or prevent you from making quick transactions to other accounts. Many people get addicted to wetv.com/activate Also, not everyone can watch We TV on a TV screen due to busy several technical reasons, so they prefer to install We TV on various devices after signing up and activating in TV provider. Open Google Play Store in your smart TV. Install the Bravo TV program. Open the Bravo TV program. Copy the activation code. Go to bravotv.com/link from web browser and enter the activation code. You are ready to start streaming. history.com/activate At that point you should experience the Activation cycle with your TV makers’ membership appeared on the screen. When the setup has succeeded, the PC or any gadget would now be able to be streamed on the web.

Open your smart TV and Launch the TDS app. Note down your Tbs activation code appear on TV screen. Go to tbs.com/activate on web browser. Choose the android smart TV and enter the confirmation code. Once you click on the submit button. You can Install and Activate ESPN on Roku With the new espn.com/activate option. This guide will show you a step-by-step guide on how to add ESPN to your Roku channel list and activate it so that you can follow all ESPN broadcasts and sporting events. NBC stands for National Broadcasting Company, and it is one of the best famous business broadcast TV networks in the US. nbc.com/activate You Can Activate NBC on your Roku & Amazon Firestick by visiting nbc.com/activate. ESET is a Slovakian multinational organization known worldwide for providing top-class antivirus. ESET software is the best protection against malware, Trojans, and spyware. You need to visit Eset.com/us/activate to get ESET software.